Don't Take It Personally is the second full-length album from Turin-based experimental pop duo Niagara. Niagara is the collaborative project of artists/producers David Tomat (TOMAT / N.A.M.B./ GEMINI EXCERPT) and Gabriele Ottino (N.A.M.B. / Milena Lovesick / GEMINI EXCERPT), whose off-kilter take on pop incorporates elements of electronic, psychedelic, Eastern and dance music. There is always a concept behind Niagara's music. This time it's about the ongoing struggle to balance our desire to develop and exploit technology against the need to make technology more sympathetic to nature. Niagara have released a full-length album, Otto, in 2013 and a self-titled 4-track digital EP in February 2012. The album was recorded and produced by Niagara in Berlin, Autumn 2013 and by Niagara and Claudio Tortorici at Superbudda Studio. Mixed by Maurizio Borgna. Mastered by Francesco Donadello @ Calyx Mastering.