Korean American artist Ted Park (85k monthly listeners) links NYC legend Bobby Shmurda (2 Million + monthly listeners) link in Koreatown for their collab "Double Up" a melodic anthem dedicated to starting from nothing and doubling it up, bridging the gap between k-rap and american hiphop. Marketing efforts include an initial marketing spend of $16,500 of posts confirmed from Shadeoom, multiple big IG and tiktok pages, youtube ads and ticktock clipping & audio campaign to drive to Spotify.