PlayBoi Juan is a hip hop entrepreneur who has literally built his entire career from the grass roots up. Beginning with 2010's breakout "Overdrive" mixtape PlayBoi Juan has kept a steady stream of products, from music to apparel in the consumers reach. Over the past 5 years PlayBoi has achieved notable success by using nightclub hosting, live performances, online viral videos, album releases, and charity work to establish a brand that prides itself on going into "Overdrive" in the pursuit of quality.