G.E.N.E., an Orlando based Christian hip hop artist, Owner/CEO of CTK & Affiliates, and owner of Empowered Records has been using his gift of rhyme to reach audiences everywhere. His ministry's foundation is built on the 1 Peter 2:9; (But you are a chosen people, a royal priesthood, a holy nation, God’s special possession, that you may declare the praises of him who called you out of darkness into his wonderful light.) His cd entitled "Christ the King", also his slogan is a collection of ten songs discussing the Royal status GOD has called us to live & uphold. He said: "This is more then music and much bigger than me, it's a movement. When you hear me say Christ The King it ﾠis a declaration that Jesus Christ is King and Lord of every aspect of my life; so whether good or bad He has and always will work every situation out for my good and for His Glory.” “I operate on the Three P principle: (Party, Praise, Purpose) We Party because we are celebrating our new abundant life with Christ, we Praise God for this life and sending his son Jesus Christ to die for our sins, and we have Purpose, which is to be a witness for God spreading the message and love of Jesus Christ.” -Melvin “G.E.N.E “ Cotton III