“The Love Parade” is the fourth single released by The Dream Academy. It was a more “edgy” song then their previous singles, with the theme being about adultery and erotic temptation. There were two additional singles released in the UK by Blanco y Negro, a 7″ shaped picture disc and a second limited edition release. There were high hopes for the single, especially from Warner Brothers Records, and there was some degree of promotion of the song (such as a live performance on American Bandstand). However, the single failed to live up to the expectations of their debut single, “Life in a Northern Town”, just making the top 40 (#36) in the US but reaching #78 in the UK.