Known as the King of Tex-Mex Rock'n'Roll, Joe King Carrasco, creates a stylistic borderland of pop rock and Latin rhythms. His cross-cultural stew blends cumbias, calypso, salsa, surf, reggae, and Latin-tinged polkas. It has been a long road, coming from Dumas,Texas, a dusty little west Texas town where in the 7th grade he started playing in garage bands. In his late teens, he was often lured to the beaches in Southern Mexico and was drawn to the Mexican music he was hearing around him. In 1979, he formed Joe King Carrasco and the Crowns featuring Vox organ-driven Tex-Mex pop. The Crowns, released their first single, “Party Weekend”, and the label chase began and soon the band was playing chic New York venues and generating lines around the block. The band became one of the first American groups signed to England's legendary Stiff Records. During this time Joe toured extensively throughout Europe, Central America, Bolivia and Columbia as well as across the USA and Canada, consistently delivering high energy performances where dancing was the numero uno priority.