Primal Rhythm is the new label identity from Jon Gurd, which sees him draw upon 13 years of electronic experiences and inspirations to push through a new wave of next level House and Techno. Jon provides the debut release himself, The Brotherhood captures and documents the guiding vision of Primal Rhythm, spurning a forward thinking piece of quality contemporary Techno. Contrasting the driving with the deep, prominent and emotive percussion combine with some serious funk resulting in a heavyweight start to this exciting new label concept. DJ Reactions: Len Faki "Will play for sure!" Loco Dice "Will try it WAV please D" Fergie "Wicked track to kick the label off. Some strong releases from Mr Gurd last year. Looking forward to more of the same :-0" Gregor Tresher "Sounds good, will play" Marco Bailey "Cool will play it ! Thx" Reset Robot "Amazing stuff! Will play everywhere." Alan Fitzpatrick "Liking it. will play it.... defo a track i'll play." Slam "Nice track - will try out - thanx" Carlo Lio "Dope as usual! support" Speedy J "Cool" Terry Francis "Very like this!" Paco Osuna "Download thank you :)" Karotte "Like it. play it!"