Rigoberto Tovar García (March 29, 1946 – March 27, 2005) was a Mexican singer best known as Rigo Tovar. Famous for his cumbias, Tovar infused traditional Mexican and Latin music with modern instruments like the electric guitar and synthesizer and popular styles such as rock and soul music. Tovar was born and raised in Matamoros, Tamaulipas, Mexico. After moving to the neighborhood of East End in Houston, Texas, his musical career began to take off in the early 1970s. Blending cumbia, tropical, and modern pop rock, he quickly gained a large following. In 1971, Tovar released his first album entitled Matamoros Querido which garnered two hits, "Matamoros Querido" and "Lamento De Amor". During his career, Tovar broke several attendance records in Mexico and throughout Latin America (many of which still stand to this day), sold over 30 million albums, and continues to influence countless artists of all genres.