Geoffrey Royce Rojas (born May 11, 1989), known by his stage name Prince Royce, is an American singer-songwriter and record producer from Bronx, New York. At an early age, Royce took an interest in music and into his teenage years, began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to Sergio George, who immediately signed him to his label after hearing three of his demos.